C’est non … Lafuma, spécialiste français des vêtements et matériels de plein air, a annoncé lundi l’échec de ses discussions avec le conglomérat sud-coréen E-Land en vue d’un éventuel rachat par ce dernier.
Une décision qui devrait inciter la société à poursuivre son plan de recentrage.
« Les discussions très préliminaires menées avec E-Land, à la suite de sa manifestation d’intérêt, n’ont pas révélé de synergies suffisantes pour faire évoluer la stratégie de développement notamment à l’international, et le capital de Lafuma », a ainsi indiqué le groupe dans un communiqué.
Rappelons qu’à la mi-septembre, après des premières informations relayées par La Lettre de l’Expansion, la société avait confirmé mener des discussions avec le sud-coréen, laissant tout de même entendre que ces dernières n’étaient que « très préliminaires ».
Selon La Lettre de l’Expansion, le conglomérat sud-coréen aurait fait une offre de 35 euros par titre, valorisant ainsi le groupe à 122 millions d’euros.
Qu’à cela ne tienne, Lafuma indique désormais qu’il allait poursuivre la mise en oeuvre de son plan de recentrage sur le marché « Outdoor Sport », axant parallèlement sa stratégie de développement en Asie et en Chine.
Précisons également que fin octobre, le groupe a conclu la vente de sa marque Le Chameau au fonds britannique Marwyn Management, le tout pour un montant de 16,5 millions d’euros. Tout en précisant que le produit de cette cession serait majoritairement affecté au remboursement de sa dette.
Elisabeth STUDER – www.leblogfinance.com – 13 novembre 2012 –
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