Pour le dernier jour du Salon international du tourisme de Berlin (ITB), le « Chiffre du jour » ne pouvait être un autre que cette belle perspective d’avenir. Selon le rapport du cabinet spécialisé IPK, qui se base notamment sur les prévisions de l’Organisation mondiale du tourisme, le secteur devrait bénéficier en 2011 d’une croissance comprise entre 3 et 5%.
Premier relais de croissance : l’économie générale, qui devrait elle aussi bénéficier d’une belle croissance de l’ordre de 4,2% selon l’institut allemand IFO.
Ensuite, les compagnies aériennes à bas coûts (low-cost) devraient encore tirer le secteur et favoriser les déplacements. La création de lignes low-cost long-courrier, comme Air Asia X entre Paris et Kuala Lumpur.
Bref, pour ce dernier jour de salon, les professionnels du tourisme pouvaient rentrer chez eux le sourire aux lèvres.
Source : ITB World Travel Trends Report 2010/2011.
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