Le réseau allemand de grande distribution Real, appartenant au groupe Metro – le plus important d’Europe – souhaite se développer en Russie.
La porte-parole de sa filiale russe, Elena Assanova a ainsi annoncé vendredi que Real envisageait l’ouverture de 4 à 5 hypermarchés en Russie en 2010.
Crise « oblige », ces plans devront néanmoins s’adapter à la situation du marché.
A ce jour, Real est représenté en Russie par 14 hypermarchés dont trois à Moscou et deux à Saint-Pétersbourg. Les premiers magasins ont ouvert en 2005. Le groupe a d’ores et déjà prévu d’ouvrir en 2009 un hypermarché à Rostov-sur-le-Don.
En 2006, Real concédait que la superficie de la Russie posait de gros problèmes de logistique, rappellant que certains produits voyagent parfois pendant quatre jours en camion avant d’atteindre leur destination.
Affichant une croissance forte depuis plusieurs années, le pays a vu le niveau de vie de sa population s
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