A l’heure des visioconférences et de Twitter, on peut se demander à quoi servent les salons comme l’ITB Berlin. Pourtant les chiffres sont toujours aussi vertigineux : 11.000 exposants venus de 187 pays vont voir défiler devant leurs stands pas moins de 170.000 visiteurs en l’espace de cinq jours.
Peut-être faut-il rappeler avant toute chose que le salon ITB Berlin est essentiellement un rendez-vous professionnel (le « grand public » n’y est admis que deux jours sur cinq. Autant dire que si de l’extérieur le salon ressemble à une vaste foire aux prospectus et aux cadeaux publicitaires, dans les coulisses on parle gros sous. L’an dernier, près de 6 milliards d’euros de contrats ont été négociés à l’occasion du salon.
Le grand patron de l’ITB, Martin Buck, se veut d’ailleurs très optimiste pour l’édition 2010 du plus grand salon mondial consacré au tourisme. Les experts, rapporte le Financial Times, estiment quant à eux que les professionnels du tourisme vont poursuivre leur guerre des prix et que les consommateurs vont de plus en plus privilégier les offres spéciales et promotions en tous genres.
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