Pour la première fois de son histoire, le partenaire du salon international du tourisme ITB n’est pas un pays, mais une métropole régionale. Après la République dominicaine en 2008, c’est en effet la région Ruhr qui est partenaire de l’ITB à l’occasion de sa nomination en tant que Capitale européenne de la culture 2010. « Annulez tous vos voyages en 2010, et venez en Ruhr, » a lancé Dr. Fritz Pleitgen, le patron du projet Ruhr 2010, ce matin peu après 11 heures, en guise de plaisanterie.
La Ruhr est une vieille région industrielle, comparable au Nord de la France. Les villes qui la composent (Dortmund, Düsseldorf, Essen…) ne sont pas connues pour leur rayonnement touristique mondial. C’est donc un véritable pari que doit relever cette région pour attirer les touristes à l’occasion de ces manifestations culturelles.
« Nous sommes le New-York allemand, » a conclu, confiant, Dr. Pleitgen, en réponse à un journaliste allemand.
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